Rachel Baker is Professor of Health Economics and Deputy Director at the Yunus Centre for Social Business and Health, Glasgow Caledonian University. She has a BA in Economics and Social Policy and a PhD from Newcastle University.

In her doctoral work, funded by the UK Medical Research Council, she applied Q methodology and qualitative methods to economic theories of rationality in the context of health and lifestyle choices. Her Post Doctoral Research Fellowship was funded by the Economic and Social Research Council and included 3 months as a visiting researcher at the University of Calgary, Canada.

Rachel’s research has focussed on the use of mixed methods to elicit societal values with respect to health care resource allocation.   Her research has included use of Q methodology and qualitative methods as well as health economic approaches to valuation and preference elicitation including Willingness to Pay, Standard Gamble and Person Trade off techniques.

In collaboration with colleagues at GCU, Erasmus University Rotterdam, and NHS Greater Glasgow and Clyde, Rachel recently led a 3 year research project funded by the Medical Research Council. The research team explored societal perspectives on the relative value of life-extending treatments for people with terminal illnesses methodological and built on work developing Q survey methods to investigate the distribution of views. She is involved, as co-investigator, in a CSO funded study of QALY weights and end of life, in CSO funded work on microcredit and health, and this project exploring social enterprise and health.

She has published research papers in Social Science and Medicine, Health Economics and the Journal of Health Services Research and Policy amongst other journals and is Past President of the International Q methodology Society.

Email: rachel.baker@gcu.ac.uk

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